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ABHRADITA
Selected work
A showcase of bold visuals and restless motion—designs that challenge the ordinary and come alive with story.
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Retrace
BRIEF:
Retrace is a sustainability-driven real estate brand by Pragati Group, built around the ideas of carbon neutrality, balance, and understated luxury. Its new identity uses a modern wordmark and a distinctive cross-hatched illustration style to symbolize harmony between nature and human progress—bringing forward a brand narrative rooted in sustainability, transparency, and community action.
MY ROLE:
I translated Retrace’s refreshed brand identity into motion by creating logo animations and brand language reveal films. These animations highlighted the balance and harmony at the core of the brand, while also showcasing the intricate illustration style in dynamic ways. Deployed across digital platforms and marketing campaigns, the motion design work ensured that Retrace’s new identity felt vibrant, purposeful, and memorable.
Retrace is a sustainability-driven real estate brand by Pragati Group, built around the ideas of carbon neutrality, balance, and understated luxury. Its new identity uses a modern wordmark and a distinctive cross-hatched illustration style to symbolize harmony between nature and human progress—bringing forward a brand narrative rooted in sustainability, transparency, and community action.
MY ROLE:
I translated Retrace’s refreshed brand identity into motion by creating logo animations and brand language reveal films. These animations highlighted the balance and harmony at the core of the brand, while also showcasing the intricate illustration style in dynamic ways. Deployed across digital platforms and marketing campaigns, the motion design work ensured that Retrace’s new identity felt vibrant, purposeful, and memorable.
Kshema
BRIEF:
Kshema is India’s first fully digital, farmer-focused general insurance provider. As the brand evolved, it needed a refreshed identity that felt inclusive, modern, and deeply connected to its core audience—the farmers. The new visual system emphasized trust, protection, and prosperity, built on bold typography, grounded colors inspired by agriculture, and illustrations that celebrated farmers’ lives.
MY ROLE:
I translated Kshema’s new identity into motion by creating brand language reveal films and a logo animation that brought their refreshed system to life. These animations became a key part of their marketing and digital communication, ensuring the brand felt dynamic, trustworthy, and relatable across platforms. By using motion, I helped Kshema communicate its promise of protection and assurance in a way that was both impactful and emotionally engaging.
Kshema is India’s first fully digital, farmer-focused general insurance provider. As the brand evolved, it needed a refreshed identity that felt inclusive, modern, and deeply connected to its core audience—the farmers. The new visual system emphasized trust, protection, and prosperity, built on bold typography, grounded colors inspired by agriculture, and illustrations that celebrated farmers’ lives.
MY ROLE:
I translated Kshema’s new identity into motion by creating brand language reveal films and a logo animation that brought their refreshed system to life. These animations became a key part of their marketing and digital communication, ensuring the brand felt dynamic, trustworthy, and relatable across platforms. By using motion, I helped Kshema communicate its promise of protection and assurance in a way that was both impactful and emotionally engaging.
E5
BRIEF:
E5 Hospitality, a Hyderabad-based company backed by RR Corp and Preeti Developers, entered the South Indian hospitality industry with a vision to create experiences rooted in tradition yet modern in execution. They needed a distinct identity that reflected balance, nostalgia, and storytelling—capturing the warmth of hospitality while standing apart in a competitive market.
MY ROLE:
I designed the brand identity by drawing inspiration from the five elements—earth, water, fire, air, and ether—symbolizing balance and harmony. This concept was carried through a thoughtful mix of classic and cursive fonts, earthy tones, and circular motifs that expressed continuity and warmth. I also developed a motion system to bring the identity alive across platforms and created illustration assets inspired by vintage postage stamps, blending muted colors with bold, minimal lines. These illustrations and animation gave E5 Hospitality a nostalgic yet modern brand language, transforming their vision and mission into a timeless, memorable identity.
E5 Hospitality, a Hyderabad-based company backed by RR Corp and Preeti Developers, entered the South Indian hospitality industry with a vision to create experiences rooted in tradition yet modern in execution. They needed a distinct identity that reflected balance, nostalgia, and storytelling—capturing the warmth of hospitality while standing apart in a competitive market.
MY ROLE:
I designed the brand identity by drawing inspiration from the five elements—earth, water, fire, air, and ether—symbolizing balance and harmony. This concept was carried through a thoughtful mix of classic and cursive fonts, earthy tones, and circular motifs that expressed continuity and warmth. I also developed a motion system to bring the identity alive across platforms and created illustration assets inspired by vintage postage stamps, blending muted colors with bold, minimal lines. These illustrations and animation gave E5 Hospitality a nostalgic yet modern brand language, transforming their vision and mission into a timeless, memorable identity.
Sunthings
BRIEF:
Sunthings is a consumer-facing brand from Vashini Agro, created to introduce premium IQF (Individually Quick Frozen) fruits to India and global markets. Positioned as a fresh disruptor in the frozen foods category, the brand needed a strong launch to showcase its new identity, packaging, and product range in a way that felt modern, vibrant, and memorable.
MY ROLE:
As the motion designer, I animated Sunthings’ new brand language and crafted logo reveal animations that captured the freshness and bold personality of the brand. I also created product launch films that brought the packaging and key brand visuals to life—transforming the design into motion-led stories for use across digital campaigns, social media, and retail platforms. Through these animations, the brand identity was introduced with energy, clarity, and impact.
Sunthings is a consumer-facing brand from Vashini Agro, created to introduce premium IQF (Individually Quick Frozen) fruits to India and global markets. Positioned as a fresh disruptor in the frozen foods category, the brand needed a strong launch to showcase its new identity, packaging, and product range in a way that felt modern, vibrant, and memorable.
MY ROLE:
As the motion designer, I animated Sunthings’ new brand language and crafted logo reveal animations that captured the freshness and bold personality of the brand. I also created product launch films that brought the packaging and key brand visuals to life—transforming the design into motion-led stories for use across digital campaigns, social media, and retail platforms. Through these animations, the brand identity was introduced with energy, clarity, and impact.
NEC
BRIEF:
NEC, a long-standing educational brand, needed a global and modern refresh that balanced expertise with approachability. The challenge was to evolve their legacy into a scalable identity that could guide diverse learners on their educational journeys.
MY ROLE:
I played a key role in translating NEC’s refreshed brand into motion, making it feel alive and approachable across digital platforms. My focus was on animating the core brand elements—the logo, modular icon system, and key illustrations—into motion-led narratives. These assets became central to the rollout, used across the website, social media, invites, and signage, helping NEC connect with learners in a dynamic and globally relevant way.
NEC, a long-standing educational brand, needed a global and modern refresh that balanced expertise with approachability. The challenge was to evolve their legacy into a scalable identity that could guide diverse learners on their educational journeys.
MY ROLE:
I played a key role in translating NEC’s refreshed brand into motion, making it feel alive and approachable across digital platforms. My focus was on animating the core brand elements—the logo, modular icon system, and key illustrations—into motion-led narratives. These assets became central to the rollout, used across the website, social media, invites, and signage, helping NEC connect with learners in a dynamic and globally relevant way.
NAOS
BRIEF:
NAOS is a premium real estate brand that embodies the idea of quiet luxury—offering residents not just a home but a sanctuary of timeless design, sophistication, and exclusivity. Rooted in a legacy of high-end interiors and bespoke craftsmanship, NAOS sought a brand identity that reflected elegance, refinement, and understated opulence while standing out in India’s luxury real estate market.
MY ROLE:
I helped craft a brand identity that balanced simplicity and sophistication, starting with a carefully designed wordmark that communicates reliability and understated luxury. To extend this visual language, I developed motion graphics that translated NAOS’s elegance into movement—animated elements, and brand films that highlighted their promise of “quiet luxury, exceptional living.” By combining sleek design with motion, I ensured the brand felt not only refined and aspirational but also alive and memorable across digital platforms.
NAOS is a premium real estate brand that embodies the idea of quiet luxury—offering residents not just a home but a sanctuary of timeless design, sophistication, and exclusivity. Rooted in a legacy of high-end interiors and bespoke craftsmanship, NAOS sought a brand identity that reflected elegance, refinement, and understated opulence while standing out in India’s luxury real estate market.
MY ROLE:
I helped craft a brand identity that balanced simplicity and sophistication, starting with a carefully designed wordmark that communicates reliability and understated luxury. To extend this visual language, I developed motion graphics that translated NAOS’s elegance into movement—animated elements, and brand films that highlighted their promise of “quiet luxury, exceptional living.” By combining sleek design with motion, I ensured the brand felt not only refined and aspirational but also alive and memorable across digital platforms.
Levonor
BRIEF:
Levonor, a real estate brand founded with the vision of helping people own their dream homes at an affordable price, approached us for a complete rebrand. As the company evolved, they wanted an identity that reflected their commitment to innovation, quality, and customer-first values—while also expressing their legacy of building with care and deep understanding.
MY ROLE:
As the lead motion designer, I focused on translating Levonor’s new identity into movement—making the brand feel alive and evolving. The visual system, built around floating cubes and rotating L-shapes, was brought to life through motion to symbolize structure, progress, and transformation. I directed and designed the logomark reveal and the one-language reveal animation, ensuring that the rebrand wasn’t just seen but experienced. My role was to craft the rhythm, energy, and storytelling through motion graphics, giving Levonor’s new identity a dynamic voice that communicated innovation, care, and modernity to their audience.
Levonor, a real estate brand founded with the vision of helping people own their dream homes at an affordable price, approached us for a complete rebrand. As the company evolved, they wanted an identity that reflected their commitment to innovation, quality, and customer-first values—while also expressing their legacy of building with care and deep understanding.
MY ROLE:
As the lead motion designer, I focused on translating Levonor’s new identity into movement—making the brand feel alive and evolving. The visual system, built around floating cubes and rotating L-shapes, was brought to life through motion to symbolize structure, progress, and transformation. I directed and designed the logomark reveal and the one-language reveal animation, ensuring that the rebrand wasn’t just seen but experienced. My role was to craft the rhythm, energy, and storytelling through motion graphics, giving Levonor’s new identity a dynamic voice that communicated innovation, care, and modernity to their audience.
Rise
BRIEF:
Rise is a home interiors brand delivering sustainable living solutions through innovative design and technology. With a completely new brand identity and design language, they wanted to introduce their refreshed visuals and sub-brands to the world in a way that felt modern, dynamic, and memorable.
MY ROLE:
As motion designer and video editor, I created a series of animations that brought Rise’s new brand identity to life. From logo reveals to sub-brand showcases, I used motion to translate their design language into engaging narratives. I also edited video clips to build cohesive brand films that highlighted their sustainability-driven ethos while portraying their refined new identity across digital platforms.
Rise is a home interiors brand delivering sustainable living solutions through innovative design and technology. With a completely new brand identity and design language, they wanted to introduce their refreshed visuals and sub-brands to the world in a way that felt modern, dynamic, and memorable.
MY ROLE:
As motion designer and video editor, I created a series of animations that brought Rise’s new brand identity to life. From logo reveals to sub-brand showcases, I used motion to translate their design language into engaging narratives. I also edited video clips to build cohesive brand films that highlighted their sustainability-driven ethos while portraying their refined new identity across digital platforms.
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