Sunthings

BRIEF:
Sunthings is a consumer-facing brand from Vashini Agro, created to introduce premium IQF (Individually Quick Frozen) fruits to India and global markets. Positioned as a fresh disruptor in the frozen foods category, the brand needed a strong launch to showcase its new identity, packaging, and product range in a way that felt modern, vibrant, and memorable.

MY ROLE:
As the motion designer, I animated Sunthings’ new brand language and crafted logo reveal animations that captured the freshness and bold personality of the brand. I also created product launch films that brought the packaging and key brand visuals to life—transforming the design into motion-led stories for use across digital campaigns, social media, and retail platforms. Through these animations, the brand identity was introduced with energy, clarity, and impact.