E5

BRIEF:
E5 Hospitality, a Hyderabad-based company backed by RR Corp and Preeti Developers, entered the South Indian hospitality industry with a vision to create experiences rooted in tradition yet modern in execution. They needed a distinct identity that reflected balance, nostalgia, and storytelling—capturing the warmth of hospitality while standing apart in a competitive market.

MY ROLE:
I designed the brand identity by drawing inspiration from the five elements—earth, water, fire, air, and ether—symbolizing balance and harmony. This concept was carried through a thoughtful mix of classic and cursive fonts, earthy tones, and circular motifs that expressed continuity and warmth. I also developed a motion system to bring the identity alive across platforms and created illustration assets inspired by vintage postage stamps, blending muted colors with bold, minimal lines. These illustrations and animation gave E5 Hospitality a nostalgic yet modern brand language, transforming their vision and mission into a timeless, memorable identity.