Retrace

BRIEF:
Retrace is a sustainability-driven real estate brand by Pragati Group, built around the ideas of carbon neutrality, balance, and understated luxury. Its new identity uses a modern wordmark and a distinctive cross-hatched illustration style to symbolize harmony between nature and human progress—bringing forward a brand narrative rooted in sustainability, transparency, and community action.

MY ROLE:
I translated Retrace’s refreshed brand identity into motion by creating logo animations and brand language reveal films. These animations highlighted the balance and harmony at the core of the brand, while also showcasing the intricate illustration style in dynamic ways. Deployed across digital platforms and marketing campaigns, the motion design work ensured that Retrace’s new identity felt vibrant, purposeful, and memorable.