Kshema

BRIEF:
Kshema is India’s first fully digital, farmer-focused general insurance provider. As the brand evolved, it needed a refreshed identity that felt inclusive, modern, and deeply connected to its core audience—the farmers. The new visual system emphasized trust, protection, and prosperity, built on bold typography, grounded colors inspired by agriculture, and illustrations that celebrated farmers’ lives.

MY ROLE:
I translated Kshema’s new identity into motion by creating brand language reveal films and a logo animation that brought their refreshed system to life. These animations became a key part of their marketing and digital communication, ensuring the brand felt dynamic, trustworthy, and relatable across platforms. By using motion, I helped Kshema communicate its promise of protection and assurance in a way that was both impactful and emotionally engaging.