NEC

BRIEF:
NEC, a long-standing educational brand, needed a global and modern refresh that balanced expertise with approachability. The challenge was to evolve their legacy into a scalable identity that could guide diverse learners on their educational journeys.


MY ROLE:
I played a key role in translating NEC’s refreshed brand into motion, making it feel alive and approachable across digital platforms. My focus was on animating the core brand elements—the logo, modular icon system, and key illustrations—into motion-led narratives. These assets became central to the rollout, used across the website, social media, invites, and signage, helping NEC connect with learners in a dynamic and globally relevant way.